Find a dealer is a software program that provides an efficient way for consumers to locate dealers carrying the products they’re interested in. Whether the company behind the product is 84 Lumber or an online dealer of weed, a great dealer locator page can have a huge impact on conversion rates for both the manufacturer and local contractors, dealers, or retailers.
Finding dealers can be a challenge, especially in the new app-based drug economy. Unlike on the streets, where buyers and sellers can read each other’s faces or exchange feedback in person, the dealers on apps like Whisper and OG Kush are anonymous, with only their phone numbers and public profiles to go on. As a result, customers may be left with little to judge whether a dealer is reputable, as most dealers on these platforms are only seeking to make money and not build a reputation.
In addition, the apps themselves are rife with fentanyl, a cheap synthetic opioid that’s often cut into more potent drugs and sold illegally to users who don’t know what they’re taking. In fact, fentanyl is responsible for more overdoses in Colorado than cocaine, heroin and methamphetamine combined. To combat this issue, lawmakers are working on ways to improve the app-based drug economy and hold dealers accountable.
But even if a law is passed, finding a dealer will still be an issue for many. One dealer, who goes by the name The Smoke Runner on the app Whisper, says she finds buyers by using terms like “420 friendly” and “420 and chill” on her Tinder or Grindr profiles. She’ll then bring more weed than two people can consume to their first meeting and test the waters. If they’re open to buying, she’ll ask them for their phone number so they can communicate in the future, and she’ll also search them on social media to see if they have a record of violent crimes or robberies.
Some manufacturers create premium programs for dealers that meet sales or merchandising criteria, which can influence the order of results on their locator pages. But that’s not always the most convenient or user-friendly experience for customers, as they must return to the homepage and start over from scratch when searching again.
A few tips for creating a more efficient dealer locator include using fast loading speeds, providing clear contact information, and showing customers the dealer options available to them in their area. These small changes can transform an ordinary search into a seamless experience that keeps customers on your site and on your site’s content longer, helping them convert into customers. Here are a few examples of how dealers and manufacturers have successfully implemented these tactics into their sites: